Company

We're changing the game

Our Mission


Empowering through education and technology

At Rookie Me, our mission is to continue to develop game-changing technology by redefining possibility. Rookie Me drives innovation, which connects and unlocks new opportunities for athletes, coaches and sporting professionals, at every stage of their career. Our products, tools and education empower sporting individuals, organisations and governing bodies — to stay focused on the competition and their bigger picture.

pendles coaching
nbl next gen

Our Vision


Shaping the next generation

The sporting world is unapologetically competitive.

We believe everyone deserves an equal level playing field and opportunity to reach personal/professional success, whether it’s winning a championship, being recruited or beating your PB.

Witnessing a transformation in the sporting industry – we recognise the possibility of introducing products and technology, which will shape the next generation of talent and inspire new ways for the sporting community to develop and connect.

 

Our History

2012
tl adzee

Established

Rookie Me is established by CEO and Founder, Adham "Adzee" Dimachki.
2014
tl testing 2

Testing product launch

RM Testing is a testing body for major leagues and associations, such as the AFL, NAB League and NBL, as well as many sporting organisations and schools
2014
tl demo

Connect product launch

A Pilot RM Testing event was conducted at the Collingwood Football Club, and athletes were shown a demonstration of how their results can be utilised on their RM Connect profile.
2014
tl talent partner

Official Talent Identification Partner of the AFL

Established as the Official Talent ID Partner of the AFL, supporting talent identification and game development through operating and conducting performance testing.
2015
tl nab league

NAB League Testing

Conducted the athletic combine for the leading under-18 Australian rules football representative competition (formerly TAC Cup), and has since played a significant role in the recruitment and development of Australian rules footballers to sub-elite and elite clubs including; AFL, AFLW, VFL and VFLW.
2015
tl next gen

AFL Multicultural Testing

Rookie Me became the testing body for numerous AFL multicultural programs, including The Bachar Houli Academy (affiliated with Richmond Football Club) and The Adam Saad Academy (affiliated with Essendon Football Club).
2016
tl testing 4 v2

NBA/FIBA Basketball Without Borders

Conducted athletic testing for the top young basketball players from 17 countries as part of the NBA/FIBA Basketball Without Borders (BWB) program.
2016
tl academy

Academy Launch

Rookie Me acquired DraftStar Academy – a leading AFL affiliated academy, which has had over 10,000 young athletes participate in varied programs over the years.
2016
tl testing v2

Inaugural Rookie Me Combine

Conducted its first official annual AFL Combine, to provide all athletes of eligible drafting age a chance to be recognised by AFL/AFLW/VFL/VFLW recruiters and create an opportunity to be drafted.
2016
tl next gen 2

Next Generation Academy Testing

Established as a performance testing partner for AFL club’s Next Generation Academy programs, collaborating to engage and identify Indigenous and Multicultural talent, within their specified region throughout the country.
2016
tl female talent search v2

National Female Talent Search

In conjunction with the AFL, Rookie Me conducted the National Female Talent search to recognise and identify female footballers across the country, in preparation for the introduction of the AFLW league.
2018
tl draft central

Draft Central Launch

Rookie Me acquired Draft Central, a growing media organisation providing sports articles, podcasts, stats and more for Australian rules football, Basketball, Netball, Tennis and Combat Sports.
2018
tl skills

Skills product launch

Rookie Me in conjunction with the Pendlebury brothers, added an exciting addition in the field of skill development, offering exclusive one-on-one or small group, face-to-face personalised training sessions.
2018
tl nbl next gen

NBL Next Gen Combine

Rookie Me conducted the athletic performance testing for the National Basketball League (NBL) Next Gen Camp, which hosts some of the best young talent from around the world, in front of NBL coaches and scouts.
2019
tl wmn academy

Women’s Academy launch

Following the upscale participation from females, RM launched an Academy to continue to develop and grow the next generation of female athletes and participants in Australian rules football.
2019
tl afl coaching v2

Official Coaching Technology Partner of the AFL

Established as the Official Coaching Technology Partner of the AFL, hosting the official AFL coaching curriculum on the RM Coach platform, which is accessible to all AFL-accredited coaches worldwide.
2020
tl coach

Coach product launch

Coaching development platform, delivering tailored educational tools and resources, for coaches at all levels of their career.
2020
tl interchanger

Interchanger Launch

Rookie Me acquired Interchanger – an app to manage player rotations, injuries, stats and scores, utilised by eleven of Australia’s major AFL clubs, over 30 state league clubs, and over 1000 community teams.

Our Culture


Results Driven

Culture is crucial to success.

The Rookie Me culture is weighted by the ideology of family, and the understanding that compassion and respect feeds growth.

Our values contribute to a strong culture, which is inclusive, team-driven, innovative, dedicated to our customers and long-term focused – which enables the team to drive customer value and guide our strategy.

Teamwork

Encouraging personal and professional growth through honest, transparent and constructive communication.

Innovation

Thinking steps ahead and delivering on the needs of our customers, with a technology-first approach.

Knowledge

Dedicating time to researching and understanding customer needs and wants, to solve problems through creative solutions.

Our Team


Developing game changing products requires a great team

Sporting legends have always acknowledged the importance of a team. From Babe Ruth to Michael Jordan, the key to success is teamwork.

The RM team is no different. Only, our sporting ground is our office; and our culture is based on family, respect and passion.

“Talent wins games, but teamwork and intelligence win championships” – Michael Jordan.

We are focused on nurturing our championship team – of talented, determined and eclectic individuals. These are the types of innovative people behind Rookie Me, who collectively deliver extraordinary products in the sports ecosystem.

rm office

Join our team

Rookie Me is known for talent identification, so we never stop searching for our next all-star. Do you want to be recruited and experience a championship team? Express your interest with your resume/CV attached and we will be in-touch.